Marriott Alumni Magazine

Summer 2018

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Page 17 of 51

3 1 Log In, Link In Once barely more than an online résumé site, LinkedIn has become a robust tool for professionals looking to build their per- sonal brands at the confluence of social media and the business world. Now with more than half a billion profiles, LinkedIn's user base rivals Twitter's and Snapchat's in the United States. Whether you're looking to grow your network, become an influ- encer, or learn more from top thought leaders, LinkedIn can help. So log in and follow these tips to build your brand. 1. Be generous Everyone loves a pat on the back, so help a colleague out by show- ing some love. Endorse skills on a colleague's profile, give a friend a recommendation, com- ment on posts, share job leads, and congratulate an old classmate on a new position or work anniversaries. Give gen- erously, and soon you will receive. 2. Be heard Don't just say you're an expert, show it! Make your voice stand out by giving your take on cur- rent trends and issues, posting updates on your latest projects, and shar- ing stories and insights. LinkedIn has a variety of options to do so, includ- ing adding updates from your profile or using the LinkedIn Publishing platform to share more in-depth ideas. around the COOLER BY JoRDAn ChRISTIAnSEn 2 16 MARRIOTT

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