Marriott Alumni Magazine

Fall 2019

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the percentage of consuMers who purchased a product or servIce after vIewIng a vIdeo. That number is even higher (85 percent) for Millennials, com- prised of 18–34 year-olds. Almost 60 percent of consumers overall say it's important for products and services to share information through video. Source: businesswire.com/news/home/20181106005100/en 76 The Power of Videos Between scrolling through social media and searching on the web, we are bombarded with video ads every day. Do you ever click the button call- ing you to watch, shop, or learn more? While we may think we avoid the clicking game, research indicates that a majority of people do end up viewing and buying. the average dollar aMount advertIsers expect to spend on dIgItal vIdeo thIs year. Because businesses recognize the importance of quality digital video content, the average amount spent on ads will continue to increase every year. This year's average marks a 25 percent jump from 2018. Source: iab.com/wp-content/uploads/2019/04/IAB- Video-Advertising-Spend-Report-Final-2019.pdf $18 million by the numbers 28 MARRIOTT

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