Marriott Alumni Magazine

Summer 2021

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Page 5 of 51

How online reviews came to rule commerce, and where they might be headed next. ike many people, Nirnaya Lohani loves to try new foods. But unlike many people, the 2007 BYU Marriott information systems graduate does more than check restaurants' online reviews before visiting. She's become an active Elite reviewer her- self on crowd-sourced review site Yelp. And in the process, she has come to recognize a fundamental truth about human nature. By Clarissa McIntire Illustrations by Dante Terzigni 4 MARRIOTT

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