Marriott Alumni Magazine

Spring Summer 1977 Exchange

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DEAN’S REPORT Investment Precedes the Return In the six months since the publication of the first issue of Exchange, the College of Business and the Graduate School of Management have pursued an ambitious and forceful fund-raising effort. Our $20 million goal is aimed at adding faculty members, funding research, scholarships and loans, expanding specialized curriculum, and constructing a new management building. The building alone is projected at $12 million. Brigham Young University President Dallin H. Oaks has named the college and graduate school’s program as the University’s top fund-raising priority. The campaign is a five-year effort, and the returns thus far have exceeded $3 million. The college and graduate school, as well as the University, are committed to working with alumni, businesses, foundations, and individual contributors in the expansion project. Our objectives in publishing Exchange include informing these groups and individuals of the solid contributions of our students and faculty. Yet we do ourselves a disservice, and our readers as well, if we ignore some of our needs. The contents of the magazine represent our firm stand on matters such as managerial competence, professional ethics, and the free enterprise system. But what is often more difficult to express is our sincere desire to do “more.” We are working to attract students and faculty who share the determination of those already working in the college and graduate school. As we recognize the manpower and financial investments required we also acknowledge that the returns will have an impact far beyond our community. This reaching “beyond our community” is, of course, two directional. This issue of Exchange offers Reginald H. Jones. General Electric’s chairman of the board and the chief executive officer, discussing the working assignments of GE board members. Wheelabrator-Frye’s president and CEO, Michael D. Dingman, calls for a look at such basic issues as, what are we trying to do, and why? Other articles involve student work in plant assessment centers, faculty consulting experiences, and an IBM professional on sabbatical at BYU. Above all, we hope that you will join us in our commitment to the ideals I have stated. In doing so we hope that you will become a part of our Exchange.

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