Marriott Alumni Magazine

Spring Summer 1977 Exchange

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EXCHANGE: LETTERS Fans Your accomplished objective-the blending of ethics and technical competence-is very refreshing in a professional publication. Bertrand E. Jackson San Diego, California A very "classy" magazine. Wells Grover Laie, Hawaii Congratulations! I was very impressed with the first issue of Exchange. Not only was the content excellent, but the format and design were also. I recall that while I was at BYU as a faculty member, there were many discussions concerning the need for a publication from the College of Business. I am confident that Exchange will do much to enhance the image of both the college and BYU. S. EIVon Warner Cedar Falls, Iowa Recently I attended a meeting of a prestigious businessmen's group representing our firm. The topic discussed focused on specific items of proposed legislation. Unaided by a broader vision, the dialog became a victim of each party's self-interest. My former law school classmates would have found the discussion a classic example of the thought processes of narrow-minded businessmen. I wish each of the participants would seriously read Exchange. As members of the business community, we have a duty to forthrightly establish morally and intellectually defensible standards of business practice and to vigorously implement them. The BYU College of Business and Graduate School of Management are uniquely endowed to carry such a banner and Exchange is an excellent medium. Lavar Goulding Yuba City, California Successful blend I feel it is entirely proper to credit those individuals, such as Jan Erteszek, who have successfully blended Christian ideals and business principles. Perhaps most significant of all is the symbol Exchange for the college and graduate school. It is readily obvious that Brigham Young University is becoming one of the outstanding institutions in management. Bruce B. Bingham Waunakee, Wisconsin Equal time, please I realize that the majority of readers of the publication may be business oriented, but the Dean's Report states that support for the "dual focus" approach of the Graduate School of Management has come from both public and private sectors. I looked (in vain) for articles directly related to public sector concerns. I could find only articles that referred to government as the entity that imposes itself upon private enterprise. How about a little equal time for the public sector? Susan Wakefield Salt Lake City, Utah An unintentional oversight. We've tried to do better this issue. See article on page 29 as well as Books (p. 22), Taking Inventory (p. 32), and Alumni I Alumnae (p.40). Parallel pyramids "Tear Down the Pyramids" was excellent. I have too often seen great bitterness created within a professional staff when salary increases and promotions go hand-in-hand with increases in managerial responsibilities. I see little hope of the managerial pyramid being abolished. However, a parallel pyramid for professional staff could then be in order that would not be based on supervisory position. Marlyn R. Lewis Salem, Oregon Awareness lag I heartily agree with Warner Woodworth that "today's logic will be...misleading for grappling with the realities of tomorrow." Indeed, he has pinpointed one of the major problems that is responsible for the poor image of business and is a primary cause of the cleavage between business and government-that is that lag in awareness on the part of business leaders of the rational expectations of its social environment. Certainly this lag could be partially avoided by the adequate reading habits of business leaders on one hand and citizens on the other. Weldon J. Taylor Provo, Utah Who's who? Why not a short biographical note on the writers? As I read their articles I kept wondering who these guys are. Ross C. Blackham Salt Lake City, Utah See author biographies on inside back cover.

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