Marriott Alumni Magazine

Fall Winter 1977 Exchange

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EXCHANGE: CONTENTS BRIGHAM YOUNG UNIVERSITY COLLEGE OF BUSINESS/GRADUATE SCHOOL OF MANAGEMENT FALL/WINTER 1977 VOLUME 2 NUMBER 1 Articles Reviving Our Tottering Work Ethic David J. Cherrington 2 Inputs vs. Outputs-Bureaucratic Trap Richard M. Oveson 7 The Right to Strike by Public Employees William M. Timmins 14 Rethinking Your "Good Guy" Image Kate Kirkham 20 Retailing Interns Spread from Coast (1. Magnin) to Coast (Abraham and Straus) Al R. Young 29 Managerial Heroism Roman R. Andrus 34 A Media Primer for Managers John A. Taylor 38 The High Level of Interest Rates or Pay Me Back in Twinkies-Please! Stephen D. Nadauld 42 Departments Taking Inventory 11 Alumni / Alumnae 18 Speaking Out: A Look at Foreign Exchange Risks and Trade Balances 24 Comment: Putting an End to Sparring Partners Lennis M. Knighton 46 Books 48 Published by the College of Business/ Graduate School of Management. Brigham Young University, Provo, Utah. © Copyright 1977 by Brigham Young University. All rights reserved. All communications should be sent to Exchange, 154 Jesse Knight Building, Brigham Young University, Provo, Utah 84602. Telephone (801) 374-1211. Ext. 4121. The views expressed in Exchange are those of the various authors and not necessarily the College of Business/ Graduate School of Management. Cover Sculptures by Ron Eddington and Michael Kawasaki. Photo by Photocraft Publisher: Merrill J. Bateman Editors: Mary Kay Stout Warner Woodworth Assistant Editors: Carey Petersen Al R. Young Copy Editor: Byron Bronk Art Director: Thomas Pratt

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