Marriott Alumni Magazine

Fall 2015

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Shaking Things Up Fast-casual eateries like Shake Shack and Chipotle are gob- bling up the fast-food market with sizzling IPOs and serious devotion from millennials. While these newcomers are racking up social media likes, older giants are trying to recon- nect with hungry people in the digital age. So until you dig into your next locally sourced and socially responsible meal, digest these fast-food numbers. by the numbers BY ANgELA MARLER the aMount at whIch shake shack was valued on Its fIrst day of tradIng. That's about $25 million for each of its sixty-five locations. The New York City–based burger chain started as a cart in Madison Square Park and has since expanded to major cities in the United States and abroad. Other newcomers, such as the Habit Burger Grill and Potbelly Sandwich Shop, were valued at more than $90 million at their iPOs. Source: NASDAQ the percentage that Mcdonald's net IncoMe fell In 2014. The Golden Arches are having an identity crisis as diners are putting quality and taste ahead of speed. Despite introducing more menu options and healthier choices, the company is strug- gling to maintain its historic growth. But don't worry—the Big Mac isn't going away anytime soon. McDonald's 2014 revenues were still in the tens of billions of dollars. Source: McDonald's 15 $1.6 billion 20 MARRIOTT

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