Marriott Alumni Magazine

Fall 2016

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New doctor's orders: no earbuds, music, or TV while eating. Researchers at BYU and Colorado State University (CSU) recently published an article about how the noise you make while eating can have a significant effect on how much you eat. e "Crunch Effect," as they call it, suggests you're likely to eat less if you're more conscious of the sound your food makes while you eat. Loud TV or music can mask eating sounds that keep you in check. "For the most part, consumers and researchers have overlooked food sound as an important sensory cue in the eating experience," says study coauthor Gina Mohr, assistant professor of marketing at CSU. "Sound is typically labeled as the forgotten food sense," adds Ryan Elder, assistant professor of marketing at BYU. "But if people are more focused on the sound the food makes, it could reduce consumption." ey're not talking about the sizzle of bacon, the crack of crème brûlée, or the pop of popcorn; the effect comes from the sounds of mastication: chewing, chomping, and crunching. Elder and Mohr carried out three separate experiments on the effect of that "food sound salience" and found even thinking about eating sounds (through an advertisement) can decrease consumption. e most fascinating experiment discovered people eat less when the sound of the food is more intense. In that study, participants wore headphones playing either loud or quiet noise while they ate snacks. Subjects listening to louder noise ate more—four pretzels compared to 2.75 pretzels for the "quiet" group. "e effects many not seem huge," Elder says, "but over the course of a week, month, or year, it could really add up." Marriott School Professor Studies "Crunch Effect" understand. That's what we did for our presentation: we looked at it from a high level and explained why it was important to management." FacuLty NEWs Marriott School Personnel Honored The Marriott School honored Douglas Prawitt, Glenn Ardis Professor in the School of Accountancy, with the Out- standing Faculty Award at the school's annual awards presentation this May. "It was an honor for the Marriott School community to honor our friend and colleague Doug Prawitt," says Lee Perry, Marriott School dean. "Doug is an extraordinary teacher, researcher, and the consummate gentleman. The love he expresses for BYU, the Marriott School, and our students inspires all of us." A Marriott school professor since 1993, Prawitt currently leads the School of Accountancy's PhD prep program, which he helped initiate in 2000. He has won multiple awards from the American Accounting Association as well as several teaching awards. Thirteen other faculty, staff, and administrators were also recognized. LuAnn Hart, secretary to the associate deans, received the N. Eldon Tanner Award. First presented in 2010, this award recognizes an administrator or staff member who demonstrates integrity, leadership, and humility. "We all love and appreciate the incred- ible LuAnn Hart," says Michael Thomp- son, associate dean. "We would never have been able to do our jobs without her extraordinary work and support." Greg Burton, Ford Motor Company International Professor in the School of Accountancy, and Ramon Zabriskie, pro- fessor of recreation management, were awarded Teaching Excellence Awards. Scholarly Excellence Awards were given to Michael Drake, assistant professor of accountancy; Shad Morris, assistant professor of organizational leadership and strategy; and Taylor Nadauld, assistant professor of finance. Brad Agle, George W. Romney Endowed Professor in the Romney Institute of Public Management, and Bruce Money, Fred Meyer Professor of Marketing and International Business and executive director of the Whitmore Global Management Center, received Citizenship Awards for their commit- ment to furthering the school's mission through service. Eric Doman, supply chain career manager, and Vicki Okerlund, Romney Institute external relations coordinator, each received an award for outstanding management, professionalism, character, and initiative. The event also recognized retiring personnel for their years of service, including Robert Gardner, Robert J. Smith Professor in the School of Accountancy, who has served at the university since 1978, and on numer- ous boards, including as president of the American Taxation Association. Bill Brady, accounting director in the Steven and Georgia White Business Career Center, and Richard Smith, MBA direc- tor in the Business Career Center, were also honored for their contributions to the school and in helping numerous students find fulfilling careers with top companies across the country. 41 fall 2016

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