Marriott Alumni Magazine

Winter 2018

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School News luncheon where he addressed students, faculty, and advisory board members. During his address, Swigert noted that it is important to look to successful prede- cessors and mentors who exhibit a quality that is central to public administration and who demonstrate one of the three US Air Force core values: service before self. "This core value is not unique to the Air Force," Swigert observed. "We've learned about the importance of serving others since Primary, Scouting, and so on. Those who have chosen a career in public ser- vice have a unique opportunity to put this principle to practice in a very tangible way." Swigert received his commission through the BYU Air Force ROTC program in 1996 and his MPA through the Romney Institute in 2004. He has since served as Lt. Colonel Receives MpA Alumnus of the Year The Romney Institute of Public Manage- ment named Brett Swigert, lieutenant colonel in the United States Air Force, the 2017 N. Dale Wright Distinguished Alumnus award. Swigert received the award on 20 October 2017 during a an intelligence operations watch officer and branch chief at the National Security Agency, team lead for an executive protec- tion team under Presidents G. W. Bush and Bill Clinton, flight commander, com- mandant of cadets, director of operations, inspector general, squadron commander, and deputy group commander for all space-based missile warning operations. Swigert is currently the chair of the Joint Chiefs of Staff 's Chief of Target- ing Automation for the Department of Defense. He executes policy and coordi- nates intelligence-driven targeting for all US military services and combatant com- mands operating across the world. He is married to Tammy Layton, and they have two sons. Swigert enjoys reading, biking, and Scouting. BYU students often refer to their academic home as the "Provo bubble." But opportunities to mingle with students from beyond the bubble often arise, including at the recent Business Language Case Competition held at the BYU Marriott School of Business. Hosted by the Global Management Center and open to universities throughout the country, the competition is unique in that students are graded not only on the content of their cases and the power of their pre- sentations but also on the finesse of their foreign language skills. is year the event was sponsored by BlenderBottle, a Utah-based company that markets bottles with portable whisks for mixing shakes. "It was an honor to work with BYU on this year's competition," says Michael Sorensen, BlenderBottle's marketing director. "e whole event was professional, organized, and well executed. I was impressed with the caliber of the students and their presentations." Ten teams competed in either Chinese, Spanish, or—for the first time— Arabic. Students rolled into Provo from Indiana University, the University of Rhode Island, the University of Washington, and the United States Military Academy at West Point. After receiving BlenderBottle's case in the team's respective language, students had one week to work on their solutions and presentations. e problem posed? How to prevent competitors in foreign countries that lack strict internet protocols from producing lower-priced counterfeits and cutting into BlenderBottle's market share. "is case was interesting because it's a current case—it's happening right now," says Kate-Elizabeth Hardcastle, a BYU Marriott experience design and management senior who helped plan this year's event. BYU placed first in both Arabic and Chinese and second in Spanish. Win- ning teams walked away with $2,000, second-place teams won $1,000, and third-place teams received $500. Sorensen says, "Several recommendations aligned with current strate- gies of our company, and several provided new insights and creative strategy that we had not considered. I fully expect we'll execute on recom- mendations from this competition—in part or in whole—in the years ahead, and we hope to be able to participate again in the future." gmc Hosts National Language Case Comp Ten teams from five universities compete in the Business Language Case Competition. 21 winter 2018

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